How to Rank and Get Cited in ERNIE
Be visible to 430 million users.Baidu's ERNIE, built into China's largest search engine and the assistant most Chinese buyers meet first.
Scanned daily via Model API · Reach: Baidu, November 2024
Your ERNIE dashboard in omnifamous. Sample data shown.
Why optimize for ERNIE
What makes ERNIE worth winning, and what it rewards.
China's search default
ERNIE sits inside Baidu Search, where most Chinese buyers start their research.
A market others miss
Western visibility tools barely cover China. Showing up here is an easy lead over competitors.
Earned through coverage
Localized, well-cited content is how you shape what ERNIE says about you.
Get named and cited in ERNIE
ERNIE is Baidu's open model family and a major engine across Chinese and global markets. We track whether it names your brand, then do the work to get you there.
Tests your brand against the real prompts people ask ERNIE when they compare tools and providers in your category.
Shows which prompts already name you, where a competitor wins instead, and what ERNIE seems to know about you.
Turns each gap into finished, authoritative content across the open web. We research, write, and publish, you approve.
Re-scans on a schedule so you can watch your ERNIE visibility grow as new content lands.
From audit to ERNIE citations
Four steps. You stay the editor, the engine handles the rest.
Run the free AI visibility audit. We check your brand against ERNIE and the other major engines in minutes.
We map the prompts where competitors win and the sources that shape what ERNIE knows about your space.
Our engine writes clear, factual, widely-cited content that teaches models like ERNIE who you are.
We publish and keep watching ERNIE, so mentions grow month over month.
Questions, answered
Everything you need to know about how the engine does the work for you.
ERNIE answers mostly from its training data, so its picture of your category comes from the open web: authoritative articles, reference sites, forums, and widely-cited pages. Ranking means being well-represented there. When ERNIE runs with web search or retrieval, clear rankings and direct answers matter too. We handle both.
In its base chat, ERNIE answers from memory and does not always link sources. With web search or a retrieval setup it can cite the pages it used, favoring clear, well-ranked content. Being the trusted, quotable source in your space is the goal, which is the content we produce.
Build a strong, consistent open-web presence: authoritative articles, reputable mentions, and clear answers to your category's questions. That shapes what ERNIE recalls and what any retrieval layer pulls. We track competitor mentions, then write and publish the content that puts you in the answer.
ERNIE is one of the most-deployed open models from Baidu and reaches a large audience through downstream apps and agents, often via model hosting platforms. If ERNIE does not know your brand, those products will not surface you. We measure your presence and do the work to improve it.
Still have questions? Talk to us
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